This installation, by art studio Red Paper Heart, titled The Pool Party, was devised last summer after the lifestyle media company, UrbanDaddy, invited them to plan an amazing party to help promote tequila. Sounds messy right? Red Paper Heart explained the project to us:
UrbanDaddy challenged us to create a memorable interactive experience in water. Our desire was to create animations that partygoers could swim through. Initially we had no idea how to make this a reality.
Pools are not exactly the most projection-ready surface and initial brainstorms produced many more challenges than we had anticipated. In researching a solution, we had to overcome the fact that projection doesn’t work on the surface of water, it becomes distorted if you project through it, and pool parties are notorious for more standing than swimming. To make something truly interactive, we needed to get everyone in that pool!